Entrepreneurship and Marketing

Our Merchandising and Marketing course is a comprehensive, industry-oriented program designed to equip learners with the knowledge and practical skills required to excel in the dynamic worlds of retail, fashion, and product marketing.

This course provides an in-depth understanding of the merchandising process from product development, sourcing, and assortment planning to visual display and sales analysis, also exploring the core principles of marketing, including branding, promotion, digital strategies, and consumer behavior.

By the end of the course, students will be able to plan effective product assortments, design visual displays, execute marketing campaigns, and analyze retail performance metrics – making them valuable assets in retail organizations, fashion houses, e-commerce businesses, and brand management roles.